1. Identify Duplicate Meta Descriptions
Before fixing duplicate meta descriptions, you need to find them. Here’s how:
- Use Google Search Console:
- Go to Google Search Console > Coverage Report
- Look for duplicate meta description warnings under “Page Indexing”
- Use an SEO Audit Tool:
- Tools like Screaming Frog, Ahrefs, or SEMrush can scan for duplicate meta descriptions
- Check Shopify SEO Settings:
- Go to Online Store > Preferences and review the SEO settings
2. Edit Meta Descriptions in Shopify Pages
Once you’ve identified duplicate meta descriptions, follow these steps to fix them:
- Log in to Shopify Admin
- Go to Online Store > Pages
- Select the page with duplicate meta descriptions
- Scroll to the “Search engine listing preview”
- Edit the meta description (keep it unique and keyword-rich)
- Click Save
3. Fix Duplicate Meta Descriptions for Products & Collections
Duplicate descriptions often occur in product pages and collections. Here’s how to fix them:
For Product Pages:
- Go to Shopify Admin > Products
- Click on a product
- Scroll to “Search engine listing preview”
- Update the meta description with unique content
- Click Save
For Collection Pages:
- Go to Shopify Admin > Collections
- Click on a collection
- Edit the “Search engine listing preview”
- Write a unique meta description
- Save changes
4. Use Shopify SEO Apps to Automate Optimization
If your store has hundreds of pages, manually editing meta descriptions can be time-consuming. Consider using Shopify SEO apps to automate the process.
Best Shopify SEO Apps:
| SEO App | Features | Pricing |
| SEO Manager | Fixes duplicate meta descriptions, improves metadata | Paid |
| Plug in SEO | Automates SEO fixes, keyword suggestions | Free & Paid |
| Smart SEO | Generates unique meta descriptions | Free & Paid |
5. Avoid Automatic Meta Description Duplication
By default, Shopify may use the first lines of your content as the meta description, which can lead to duplication. To prevent this:
- Always write a custom meta description for each page
- Keep it between 150-160 characters
- Include primary and LSI keywords
- Make it engaging and relevant
Final Thoughts
Fixing duplicate meta descriptions in Shopify is essential for better SEO rankings, CTR, and organic traffic. Regularly audit your Shopify store using SEO tools and follow best practices to keep your meta descriptions unique and optimized.
